When Fenty Beauty launched in 2017, the beauty industry was forever changed. Founded by global superstar Rihanna, Fenty Beauty disrupted traditional beauty standards by placing inclusivity at the heart of its ethos. While many brands had overlooked the importance of catering to diverse skin tones, Rihanna set out to create a brand that truly served everyone. From foundation shades to highlighters, Fenty Beauty became synonymous with diversity, and in doing so, it opened the door for a more inclusive beauty industry.
The Foundation Revolution
One of the most impactful launches of Fenty Beauty was its Pro Filt’r Soft Matte Longwear Foundation. With an unprecedented 40 shades (now expanded to 50), the foundation was a game-changer. No longer did women of color have to mix multiple products to find their shade or settle for a color that was too light or too dark. Rihanna’s commitment to creating shades for all skin tones – from the fairest to the deepest – sent a clear message: beauty isn’t one-size-fits-all.
The foundation’s formula, designed for all skin types, also impressed with its lightweight feel and long-lasting coverage, ensuring that it wasn’t just about the shade range but the product’s performance. This focus on both inclusivity and quality quickly made Fenty Beauty a favorite among beauty lovers worldwide.
More Than Just Foundation
While the Pro Filt’r Foundation may have been the headline product, Fenty Beauty is so much more than just a base. The brand quickly expanded its range to include concealers, primers, highlighters, blushes, and even brow products—all designed with the same focus on inclusivity and innovation.
Take the Killawatt Freestyle Highlighter, for example. With shades like Trophy Wife (a shimmering gold) and Hu$tla Baby (a peachy champagne), Fenty Beauty introduced highlighters that celebrated every skin tone, allowing people to glow in their own unique way. This highlighter alone became a cult favorite, demonstrating that Fenty Beauty wasn’t just another makeup line—it was a movement.
Diversity Beyond Product Offerings
Fenty Beauty’s commitment to inclusivity extended beyond just product creation. Rihanna ensured that her brand celebrated beauty in all its forms, showcasing models of all ethnicities, body types, and gender identities in campaigns and advertising. The brand’s marketing wasn’t about adhering to the traditional standards of beauty—it was about celebrating individuality.
This approach resonated with consumers, who were hungry for a brand that made them feel seen. Fenty Beauty became a symbol of empowerment, offering makeup products that allowed people to express themselves freely and unapologetically.
Fenty Beauty’s Lasting Impact
Fenty Beauty’s influence has rippled throughout the beauty industry. Today, many major brands have followed suit and expanded their shade ranges to be more inclusive. However, Fenty Beauty remains the gold standard for diversity in cosmetics.
Rihanna’s ability to use her platform to address an underserved market without sacrificing quality or performance is a testament to the power of authenticity and innovation in business. As Fenty Beauty continues to evolve and expand, it’s clear that the brand’s commitment to inclusivity and empowerment is not just a trend—it’s a legacy.
