Hello world!

Welcome to Fenty Beauty, the pioneering cosmetics line redefining the beauty industry. Founded by Rihanna, a renowned entrepreneur, singer, and beauty enthusiast, Fenty Beauty is more than just a makeup brand – it’s a movement.

Rihanna’s vision for Fenty Beauty was born from her own experiences as a beauty lover and entrepreneur. She recognized a glaring gap in the market for products that performed across diverse skin tones and types. With Fenty Beauty, she’s shattering traditional beauty standards, offering innovative, high-quality products that empower self-expression and confidence.

At Fenty Beauty, we believe beauty is for everyone, regardless of skin tone, age, or background. Our philosophy is rooted in inclusivity, diversity, and empowerment. We’re committed to providing an extensive range of shades, finishes, and formulas to cater to every individual’s unique beauty needs.

Our flagship product, the Pro Filt’r Foundation, revolutionized the industry with 40+ shades, expanding to 50, catering to diverse skin tones. This game-changing foundation sparked a global conversation about beauty inclusivity, earning Fenty Beauty numerous awards and accolades.